LNE Consulting is excited to continue our Lessons from Mark Cuban blog series! If you missed Lesson #1, you can read it here. In a constant quest to learn more and perfect our craft, we’re enjoying studying the mentality of a billionaire. We hope you enjoy these next lessons from our favorite Shark!
LNE Consulting’s Lesson #2:
Gaining an advantage over the competition is easier than you might think — if you’re willing to put in the effort.
“Most people won’t put in the time to get a knowledge advantage.”
By its very definition, the state of being “above average” means that you’re different from the masses. So, it goes without saying that doing the things that “most” people do will never earn you “above average” success. Our team here at LNE Consulting is competitive, to say the least — and we’re definitely never satisfied with average in any capacity.
Mark Cuban ever so flawlessly points out in his book the interesting phenomenon that most people don’t do the most basic, rudimentary things to be great. More specifically, most people don’t take the time to gain a knowledge advantage by reading.
Constant learning is a key habit of the super successful, and it’s an easy one to add to your repertoire if you’re seeking to emulate the greats. If you haven’t yet added reading to your routine, you’ll be amazed to find out how quickly you can step up your game by learning from those who have been there before you. If you are new to sales and are struggling to produce on a consistent basis, guess what? There are thousands of books that will help you. If you are striving to manage a stronger team, there are so many great places to read about the trials and tribulations of those who have already mastered the challenge.
If that doesn’t sound like a great case for reading, put your competitive hat on for a moment and frame it this way: Think of all the other people who have read the literature that you’ve missed.
It’s worth reading this small paragraph from Cuban’s book for yourself:
“Everything I read was public. Anyone could buy the same books and magazines. The same information was available to anyone who wanted it. Turns out most people didn’t want it.
I remember going into customer meetings or talking to people in the industry and tossing out tidbits about software or hardware… All things I had read. I expected the ongoing response of: ‘Oh yea, I had read that too in such-and-such.’ That’s not what happened.”
Pretty amusing, right? And of course, he’s 100% on point.
Take a moment to think about all of the books that have been recommended to you by your mentors. Have you read them all? How many times? The average individual hasn’t read books like How To Win Friends and Influence People (our own CEO’s favorite) three times, two times — or even once. The average individual doesn’t read the abundance of great articles that are published daily on sites like Entrepreneur, Forbes, and Inc. But, taking the time to gain a knowledge advantage is precisely what sky-rocketed billionaire Mark Cuban to success!
To leave you with a fun fact, did you know that reading is what landed Cuban his first job out of college? He lied to his interviewer to get the job (okay, this part we don’t recommend!) and said that he had knowledge of IBM PCs. Instead of chickening out, he brought home different software manuals every night and taught himself what he needed to know. Before he knew it, everyone started to think he knew his stuff. “Turns out, not a lot of people ever bothered to RTFM (read the frickin’ manual),” he wrote. Love this!
Even to this day, Mark Cuban gains comfort and confidence in his businesses by reading each day.
At LNE Consulting, we can’t help but think that all of this is great news for the go getters! Why? Because most of the time, it doesn’t take much to be above average. So step up your reading game and see where it takes you…
Stay tuned for our next lesson from Mark Cuban… and don’t forget to follow us on Instagram at @LNE_Consulting!